Länsförsäkringar’s new profile

FORM2 in Varberg is heavily involved in fitting bank interiors. The company has had an excellent relationship with Länsförsäkringar for a long time, but sometimes there is a communications dilemma where insurance services, bank and estate agency operations are all located in the same premises.

When it came to profiling, the bank operation decided to start from the colours of the logo, and let everything else which generates the profile adapt to that – from printed material and fonts to interior fittings and signage.

"We have been working with felt for a number of years,” says Benny Arvidsson, CEO and Production Manager of FORM2. “When we received the enquiry about the profile assignment from Länsförsäkringar, the most natural thing was to continue along the same lines. Of course, we also knew that Nordifa could easily produce felt in the correct colours, both by the metre and as moulded products."

“One element in the new interior fittings is the very attractive Hood lamp in red from ateljé Lyktan. We combined this with felt covered customer desks, staff desk screens and storage units. This was not only the correct colour, but it also gave the workplace a perfect acoustic environment. We are very satisfied indeed, and so is our customer,” concludes Benny Arvidsson.

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